Goteya X In Support Of Editorial
What is summer without sunglasses? Honestly, what is life without sunglasses? I personally keep at least 6 pairs in rotation because sometimes a fresh pair of shades is the cherry on top of an already delicious look! My apologies to the minimalist movement but I believe there is no limit to how many you can own! Sorry, Marie Kondo!
Cooking up this collab editorial with In Support of and Goteya sunglasses was obviously right up my alley. The combination of our pink-haired model, the current collections carried by ISO and these 90s flavor sunnies is the recipe for summer style chakra! Check out the vibes behind the Goteya brand in this exclusive interview with co-owner Meagan Long for ISO:MAG.
ISO: Tell us about your fashion background.
ML: In a past life I was a stylist and image-maker. I have worked at Refinery 29 in the photography department, and have worked on editorials for Nylon, New York Magazine, Bulletin, etc. Currently, I co-own an eyewear brand, Goteya, which is stocked in a couple of stores in NYC bust mostly operates as an e-commerce business.
ISO: Why sunglasses?
ML: I was diagnosed with early-onset cataracts and a host of other eye disorders at a young age. I was told by doctors that it would be important for me to always wear sunglasses with UV protection in order to control degeneration. Goteya was born out of a desire to provide affordable, unique eyewear that offers almost 100% protection from UVA and UVB radiation.
ISO: What is the meaning behind the brand name?
ML: My husband and business partner, Soufiane Oucherrou, decided on this name. Goteya is a reference to the section of a Moroccan souk (his family is part of the indigenous Berber community) that sells off-brand accessories. We market ourselves as the brandless eyewear line that sells quality materials for a fraction of the cost of luxury eyewear.
ISO: What is style to you?
ML: I always remind myself that first impressions are very important, so what is it that I want people to understand about me? This is not to say that personal style is for other people's pleasure or respect, but I do believe you can use it as a tool to gain things you may need or want or connect to people in a specific way. When I am wearing something attention-grabbing, I will get comments on it which will trigger interactions that I would have never had without my personal style lending itself to conversation. I also read that people look at your face before anything else, so I always try to wear something bold higher up on my body, like Goteya sunnies for instance.
ISO: How would you describe the overall #mood of this editorial you are featured in?
ML: I would describe it as an elevation of reality. We shot in our neighborhood of Sunset Park, Brooklyn, and the colors in this area really lent themselves to a play on tonality and contrast. Everyone working on the shoot really connected and contributed their own vision and experiences in an ethereal way. Ayoka picked the perfect pieces from In Support Of that conversed so harmoniously with the sets and backdrops of the city.
ISO: What is your superpower?
ML: I think my superpower is my trust in myself to make the decisions that are best for me. Moving to New York with no job, no place to live, and no money, having a long-distance marriage, starting a business with zero funding, going back to school and starting a new career at 30 years of age, etc. All of these decisions have lent themselves to success and it was because I never doubted my own strength or instincts.
ISO: What is love?
ML: I think love is hard work and commitment, whether it is to yourself, your passions, or another person. It is actively working to honor and respect that relationship and dedicating time and energy to its growth and freedom.
ISO: What are you in support of?
ML: People with a strong vision and not enough resources to be able to share or execute that vision. Having to find ways to work around societal and capitalist standards to make ideas functional.