THE TURF @ In Support Of
a collaborative showroom concept
So another season has gone by and we are extremely pleased with our SS18 market showing!
In 2010, we started a showroom focused on emerging designers using the traditional method of obtaining sales. However, the market we encounter is a difficult one so we’ve adjusted our approach. We now aim to create an accessible and curated space that gives a platform for young designers to showcase their talent.
We shifted our focus from the standard showroom model to a collaborative showroom. In our second season, SS18, we showed 30 brands in three marketplaces: New York, Paris, and Los Angeles. Throughout the season, brands & buyers interfaced, collaborated, and bonded in an uplifting environment. What we’re most proud of at the The Turf @ In Support Of: Our Community.
With this project we are building a collective of like-minded individuals in a collaborative environment. We focus on uplifting all participants so that their collection has a place to thrive and reach it’s maximum potential for the season. Further, we seek to connect appreciative buyers looking for newness with young talent. We’re now in the process of looking for brands to participate in our FW18 season. If you'd like to participate in our FW18 market please reach out to firstname.lastname@example.org for an application.
In Support Of
FW18 MARKET DATES:
NYC : 2/20 - 2/26
PARIS : 3/2 - 3/5
LA : 3/12 - 3/13
THE INFORMATION: SS18 MARKET
30 brands participated in our collaborative showroom.
Arc Jewellery, Ark, Better Late Than Never, Christine Alcalay, Combine De Filles, C.V. Saint, Dama, Elohim By Sabrina Goh, Ensemble The Label, Ete Noir, Faeber Studio, Gravel & Gold, Hannah Kristina Metz, House Dress, Katrin Reifeiss, Lick Studios, Lucia Pearl, Luz Ortiz, Minoux Jewelry, Noorism, Plante, Poppy + Pima, Reifhaus, Selva Negra, Stil, Terhi Pölkki, The Stowe, Vincetta, Waltz, Whying
114 buyers in attendance.Ad Hoc, American Rag Japan, Anaise, Angelina, Anglobal, Anomie, Antoinette, Are, Aro, Assembly, Association Shop, At Land, Avenue, Azalea, Ban.Do, Barneys Japan, Baycrews, Beklina, Bell Jar, Bernstein & Gold, Beymen, Bishops Collective, Bollide I, Bonadrag, Brooklyn Industries, Cameron Marks, Charlie & Lee, Chen Cheun, Cityshop, Contiuum OTR, December Thieves, Deuxieme Classe, Duo, Easy Tiger, Fawn, Fuggiamo, Garmentory, George, Glasswing Shop, Goldyn, Gravel & Gold, Half Mad, Hauz of Bazar, Hawthorne, Hazel & Rose, Hey Jude, Honey & Ro, Horizons Vintage, Idewild, Individual Medley, Joan, Johan, Judith, Juniper, Kaight, Kaleidos, Kiwi, Lake, Le Point, Lisa Says Gah, Lou & Grey, Maimoun, Maison de Mode, Make Ready, Maris Dehart, Midland, Milay Vintage, Minbart, Much & Little, My Boon, Myrtle, N-Duo Concept, N’ETC, Na Nin, Nonna, Olga’s, Olive Austin, One Another Store, One Of A Few, P45, Palace Store, Patricia Finds, Personnel of NY, Portabello Road, Portland Trading Company, Prism, Rand + Statler, Redeem, Reservoir LA, Reunion Boutique, Rizzi B, Salt & Pepper, Ships, Shop spool, Shop Super Street, St. Cloud, Stand Up Comedy, Studio Den, Swords-Smith, Task, The Future of Frances Watson, The Rising States, Tictail, TMBTITWI, Tomorrowland, Topwin / Takashimaya, United Arrows, Vert & Vogue, Voyager / Revolver, Wait & See, Well Made Clothes, West End Select Shop, WM Goods, Zane
THE TURF: WHAT IS INCLUDED
If you should choose to participate in our collaborative showroom this is what you will get:
Outreach to a comprehensive list of buyers on your brand’s behalf.
Inclusion in our market outreach collateral and branding (example further on in this document).
Access to a shared calendar of appointments.
Introduction of your brand to the market by experienced sales staff.
An overall sense of community in an increasingly difficult and fragmented market place.
Do you take commission on sales made? No.
Am I required to be at the showroom the whole time? We ask that you are at the showroom to show your line, however should you be unable to be there we can show your collection on your behalf for an additional fee, please do inquire if this is something you would be interested in. If you are able to attend, but expect to step out occasionally during market don’t worry - we’ll show your collection on your behalf should you miss an appointment here or there.
What kind of space will I be provided, should I participate? As we operate the space as a collaborative showroom, please note that we do not set up our space as booths. We analyze all participants and organize our space to optimize flow of buyers and provide thoughtful adjacencies between participants. Seating is communal, but you will never be placed in a location that is not easily accessible to your selection of fixtures.
Do you do follow up on behalf of my brand? No, we do not do follow up after the collaborative showroom for your brand. However, should a buyer express interest in your collection and if you missed out on getting their information, we’ll gladly introduce them to you so you can complete relevant follow up.
I’m looking for more traditional showroom representation, is this something you offer? Yes, however on a case by case basis, please inquire if you’d like to discuss.
Any other questions or would you like to fill out an application? Please send an inquiry to email@example.com for more info.
Intentionally designed and carefully handcrafted in Montreal, Arc Jewellery features minimal, yet expressive pieces for the modern and discerning wearer. Arc’s clean forms allow the contemporary woman or man to install his or her own essence, from understated elegance to bold—yet restrained—statement, into architectural and sometimes modular jewellery for the everyday.
STOCKISTS: Redeem, Denis Gagnon Boutique, ibiki, Charlie & Lee, Not Just a Label, Sette, Gilding the Lily, Victoire, Shopgirls, Bouquet
PRICING (RETAIL): $65 - $285
ARK is comprised of a range of versatile pieces designed to become wardrobe essentials. The ARK silhouette is loose enough to give you freedom yet leaves room for making a statement. Strong alone, yet powerful when styled together, the transitional collection follows a monochrome color palette that allows you to go about your day with ease.
Created by Alex R. Konen, ARK is designed Greenpoint and produced in NYC’s Garment District. We incorporate sustainable practices into the business such as fair labor and ethically sourced materials—simply because we don’t believe in waste. ARK strongly believes in the power of community. At the heart of our brand lies the craftspeople responsible for its success: local talent such as photographers, models, graphic designers, sales staff, sewers, and fabric sources, all live, work and play in NYC.
SS18 BIO / INSPIRATION: ARK’s SS18 collection focuses on minimal, everlasting silhouettes that embrace the sense of laid-back cool that comes with the Spring/Summer season. As always, ARK is designed and produced in NYC and 75% of the textiles used in the collection are sustainable.
STOCKISTS: Heist, Young & Able, Ms. Fit, Adornments
PRICING (RETAIL): $130 - $310
Better Late Than Never is a modern jewelry line by designer Sara Dudzinsky. Known for edgy but elegant jewelry with a focus on wearability. Every BLTN collection is created with unique details while remaining full of items that can be easily worked into an everyday wardrobe. Each piece is carefully constructed by hand in her Portland OR based studio.
STOCKISTS: Mociun, Frances May, Piermarini
PRICING (RETAIL): $75 - $500, best sellers $110 - $275
Christine Alcalay grew up in New York City with a sewing needle in her hand after emigrating from Vietnam with her family at the age of 3. As a young adult Alcalay attended Parson’s School of Design in NYC then spent a year abroad in Paris interning at Christian Lacroix.
In 2002, Alcalay opened her boutique, KIWI in NYC featuring her eponymous collection of “Made to Measure” clothing. Then in 2011, Alcalay launched her namesake “ready to wear” collection. Alcalay designs pieces that have their own life and are eternally beautiful. She sells her collection globally and proudly makes everything in NYC. (SS18 collection image)
STOCKISTS: Nass, Mille, Poole shop, Skiffington’s, Bird (Texas), Ossie, Py0229, Moda operandi, Fino, Peter Elliot, Personal of ny, Sabrina
PRICING (RETAIL): $198 - $1500
Combine De Filles is a jumpsuit brand based in Brooklyn. It launched for the SS17 season. We believe that a jumpsuit is the ultimate of cool and that it can be worn effortlessly in many environments and for many occasions. We design a few pieces per season and each style is produced in small batches. Our ambition is to create timeless, clean, simple and elegant designs that sustain over time. Combine De Filles was founded by Aissatou Marie B. Originally from Paris, France she now lives in Brooklyn.
STOCKISTS: NA NIN, Swords Smith, The Rising States, In Support Of, Another Garde, Better; for Living, Nonna, Uncommon Deux, WM Goods and more.
PRICING (RETAIL): $290 - $410
C.V. Saint is the interplay of clean functional lines, subversive silhouettes and progressive thought. As designers we’re fascinated with raw materials and clever constructions. As people we’re devoted to improving the world around us. All garments are made in America.
SS18: This collection was inspired by cult symbols, Robert Smithson, Saharan sand dunes, the sun through mist, long lines, evening light changes and simple glamour. Our pigments are derived from persimmons, indigo, turmeric, and cochineal. Sheer cotton and cupro fabrics are layered over printed silk. Straps and drawstrings add dynamic movement. A playful collection of simple dresses with hidden details.
STOCKISTS: Bishops Collective
PRICING (RETAIL): $80 - $600
DAMA is a Miami based womenswear label focused on creating unconventional, minimalist inspired clothing with an urban edge. Founded by Priscilla Taveras, DAMA seeks to embody a way of life for the fashion-forward woman, while simultaneously evolving contemporary design. DAMA inspires women to express the complexity and nuance of their lives through a seemingly simple outfit, while taking ownership of their power and sexuality. (SS18 collection image)
STOCKISTS: Assembly NY & LA, Flying Solo NY, Galerie LA
PRICING (WHOLESALE): $125 - $300
Growing up as a draughtsman’s daughter, Sabrina draws inspiration from architectural form, sculpting strong and yet sensuous silhouette that celebrates confidence in wearer from inside out. For FW17 Sabrina Goh’s line ELOHIM takes inspiration from the designer’s recent trip to Japan. Inspired by the craftsmanship of japan fabric weaving, the master’s shibori dyes and beauty of spring cherry blossom. The collection blends together an interpretation of Asian inspired collection with our signature style of symmetry and asymmetry silhouettes.
STOCKISTS: p45, Redeem, Kiwi, In Support Of, 100 Year Party, SK Planet, Camille
PRICING (RETAIL): $175 - $325
Since 2011, Ensemble has birthed creations pertaining to the female form and continue to embody femininity in their thoughtful design- aiming to equip women to go about their day with condense in today’s dynamic environment.
This goes for their weather-proof range like parka jacket and multi purpose scarves, whilst on the other end of the spectrum, we are treated to sheer kimono robe deeply inspired by nature-the kind of pieces you would proudly wear on a quiet day for some me-time.That is why Ensemble woman is the epitome of the ambivert; the details on the clothes speak for themselves yet it should never overpower the wearer.
STOCKISTS: The Goods Department
PRICING (RETAIL): $100 - $200
RTW - Knitwear
Été noir is a women’s knitwear brand based in brooklyn. Été noir knits aim to be both wearable and beautiful while adhering to standards of ethical production and sustainability. Above all, they are designed to be comfortable and inspire confidence in their wearer.
Spring/summer ’18 is focused on wearability. Based on a palette of neutral colors and luxurious pima cotton and featherweight baby alpaca, it’s meant to fit seamlessly into an existing wardrobe. Designed to flatter a range of heights and sizes, the collection is inspired by the individualism and power of women today.
STOCKISTS: Whim Gazette, Seven Sisters, Sincerely Tommy, New Classics, Vagabond, and more.
PRICING (RETAIL): $90 - $170
Founded in 2016, Faeber Studio is a modernist jewelry label that aims to elevate the relationship between fine craft and design. Committed to process oriented development and small scale local production, all products are fabricated and hand finished in New York.
Our name Faeber, means ‘to make by hand with great care’ and is a reflections of our utilization of both contemporary and traditional fabrication techniques to create elevated fashion jewelry for fine ladies.
STOCKISTS: Shop SCAD, Tictail, Young x Able, Young Blood, ARO, Dandelion Post, Bjork, Horizons
PRICING (WHOLESALE): $50 - $400
Gravel & Gold is a woman owned design collective and shop in San Francisco, CA. We strive to create joyful, useful items that stand the test of time. Our original fabric designs are a fundamental part of the brand and are created both in-house and by a broad community of artists. Our clothing is produced locally and we are thoughtful in our production practices.
We hope that the things we make encourage the freedom to be kind to strangers, fierce to foes, and gentle under the sea!
STOCKISTS: Velouria, Palace Store, Contiuum Bazaar, Modern Appealing Clothing, Cameron Marks, Bell Jar, Cedar & Hyde, A. Cheng, Henrik Vibsov, Mociun, Myth & Symbol, Olive, Fawn, Coverture & The Garb Store, and more.
PRICING (RETAIL): $95 - $325
Hannah Kristina Metz is a New York based women’s wear designer creating colourful collections inspired by her favourite stories.
H.K.M.’s SS18 collection is sartorial ode to D.H. Lawrence’s Lady Chatterley’s Love. This collection features a mix of embroidered garments along with classic silhouettes in breezy summer fabrics.
STOCKISTS: American Two Shot, Ban.Do, Bell Jar, Cloak & Dagger, Myrtle, The Rising States, Stature
PRICING (RETAIL): $150 - $400
House Dress focuses on considered design, simplicity and ease. Katie Goldman Macdonald’s California roots inform the effortless feel of the collection while her time in New York has inspired the modern and functional aesthetic of House Dress. Building clothes with beautiful materials like raw silk noil and Akoya shell buttons, focusing on layerable, generously proportioned silhouettes, House Dress pays special attention to construction and detail. Designed and made in New York, House Dress is made by women, for women who dress for women.
STOCKISTS: Duo, St. Cloud, Garmentory, NA NIN, Le Market, Young & Able
PRICING (RETAIL): $175 - $595
RTW & Home
The designs of Katrin Reifeiss are founded on the strong desire to create beautiful, hand-dyed pieces. Focusing on simple silhouettes that complement and showcase the hand-dyed pattern, Katrin creates pieces that are timeless and not meant to be disposable.
Designed in Beacon, NY located in the Hudson Valley, Katrin incorporates handmade techniques into each piece like the manual resist dye technique Japanese Shibori. Dedicated to craftsmanship and creativity, all fabrics are custom dyed in her studio and sewn in New York. Collections include beach blankets, accessories and apparel.
In addition to creating her own designs she teaches Shibori at the Garrison Art Center and has taught at the Textile Arts Center in NYC and at organizations such as the Japan Society in Manhattan
STOCKISTS: KIKO, Carol Young, Kaight, Black Parrot, Vuela Boutique, Côte a Coast, Haven, Wilder Goods, and more.
PRICING (RETAIL): $75 - $350
Lickstudio founded in 2016 by Juliana Ng and Laurensia Salim, based in Jakarta, Indonesia. It is a womenswear clothing line that take the balance between free spirited, rebellious yet romantic. Both of the designers believe in differences will create a well balance allure in a collection. Believing in the fluidity in designing, Lickstudio attempts to taste different concepts and attitudes and develop them into a collection through their aesthetic interpretation.
STOCKISTS: Half Mad, In Support Of, Lady N, Bobobobo, The Goods Dept.
PRICING (RETAIL): $50 - $700
Launched in 2014, Lucia Pearl Jewelry aims to bring innovative products to the mainstream market. Each piece is handcrafted in Brooklyn, NY, using a range of traditional and inventive techniques, gleaned from years of experience and travel abroad. Raw materials serve as inspiration for the line, rendering the work utilitarian and architectural. Pieces are designed to be convertible and interactive but appear effortless and elegant.
STOCKISTS: Marché Rue Dix, Lore Collection, Kosa Arts, December Thieves, Backtalk, Tenth Muse, High Gloss
PRICING (RETAIL): $50 - $250
Based in New York City, jewelry designer Luz Ortiz creates boldly sensitive structures, each instilled with an exquisite balance of organic geometries. Drawing inspiration from her upbringing in the tropics of the Caribbean, along with the influence of architectural, modern art and industrial elements; Ortiz unearths beauty in the considered manipulation of form and proportion, implementing only the highest quality of precious metals and natural stones. With a focus on function, each handcrafted design presents an ageless elegance, eternally captivating beyond place or time. Each collection is designed and made in New York City.
STOCKISTS: Sincerely Tommy, Fivestory, RareKind
PRICING (RETAIL): $135 - $750
Minoux is expressive minimalist jewelry melding a love of style with a commitment to conscious “slow fashion”. In our Portland, Oregon, studio, we create meaningful and refined pieces that you know you look great wearing and that are made by happy hands.
Details are important, and we take great care at every stage of making your jewelry, from concept and design, to execution and final aesthetic. We’re committed to environmentally-aware studio practices, such as choosing recycled metals, using less-toxic chemical alternatives for metal-smithing, and using recycled paper and packing materials.
STOCKISTS: Spartan, Of a Kind, Azalea, Glasswing, Local Electric, Garmentory, and more.
PRICING (WHOLESALE): $48 - $800
RTW & ACCESSORIESz
We Re-Claim Old Jeans And Turn Them Into New Stuff. NOORISM is an upcycle brand focused on taking apart old jeans and using the pieces to create new items of clothing and accessories.
NOORISM clothing and accessories are all unique and slightly different since each old pair of jeans has its own individual story to tell.
Noor Zakka founded NOORISM in 2015 after being disheartened by the volume of poorly-made, practically disposable clothes produced by the Fashion industry every year. Noor is an FIT graduate and has designed for Zac Posen, Tahari and Ellen Tracy in NYC.
NOORISM is based in Brooklyn and is committed to creating high quality clothing and accessories that are produced in safe working conditions in NYC. Since the Fashion industry is the second largest consumer and polluter of water, NOORISM donates $5 to CHARITY: WATER for every item purchased.
STOCKISTS: Salt & Pepper, Maddy’s 390, Anthropologie, The Welcome Shoppe, KES, Gildas, Plum Goods, Tuck Shop, and Violet’s
PRICING (RETAIL): $133 - $870
Obakki creates classic and refined styles for the modern woman. These timeless staples capture effortless elegance for every day, offering pieces that are as beautiful as they are wearable.
Treana Peake founded Obakki in 2005. Based in Vancouver, the luxury label is an extension of Peake, an avid traveler and leading humanitarian. From cross-country road trips to the cattle camps of South Sudan, her diverse inspirations lead Peake to create special and versatile pieces that connect customers to a real story.
STOCKISTS: Holt Renfrew, Max, P45 and more
PRICING (WHOLESALE): $125 - $460
In a world of fast fashion, Pause. stands for slow fashion. It represents the idea of living in the moment and the appreciation for quality and distinction.
Founded in 2017 by a former designer and buyer team from the retail industry, Pause. seeks to overhaul the basic shirt. Each piece has a unique fashion detail and is versatile enough to be worn both to work or on a night out.
The collection is comprised of 7 white shirts made from 100% cotton and designed and produced in New York City. Silhouettes vary from strapless to long-sleeve and cropped to tunic bodies but are all inspired by a modern, minimalist style of dressing.
NEW TO MARKET!
PRICING (RETAIL): $148 - $248
Plante is a clothing line designed and produced in NYC. Now in it’s fourth year, this brand has long existed in the imaginations of founders (and sisters) Leah and Becky Plante. Rooted in their hometown of Charleston, South Carolina, Plante aims to create garments that are unabashedly pretty, with unexpected details and impeccable construction.
Plante draws on nature’s wildness, glamour, and beauty—blankets of kudzu flanking the highway, courtyard gardens redolent of tea olive, ancient oak trees draped in moss. Each of our collections explores one specific natural element that inspires us. As nature enthusiasts, we are also committed to eco friendly practices. All of our garments are made locally, in New York City. We reduce waste by abstaining from over cuts, and donating our extra material to educational nonprofits.
STOCKISTS: The Rising States, Hazel and Rose, WM Goods, O.N.A., Sloane, ARO, Style Camp, Wolves Within, Backtalk PDX, and more
PRICING (WHOLESALE): $100 - $250
RTW - Knitwear
Gina Rockenwagner founded Poppy+Pima in 2016 with a mission to bring a colorful, ethical and sustainable alternative to the women’s contemporary market. Working hand in hand with Peruvian women’s knitting coops, Poppy+Pima crafts a mindful collection of artisan knitwear every season. Committed to sourcing only the finest natural materials, our partnership with a Fair Trade certified dye house ensures our soft and cozy pima cotton, merino wool and baby alpaca knits bloom in beautiful color. The result is a beautiful garment that feels amazing to wear!
STOCKISTS: Anthropologie, In God We Trust, Ron Herman, Ban.Do, Kaight, Oona’s Boston, Peper & Parlor, Hazel & Rose, Eye of the Needle, and more.
PRICING (WHOLESALE): $40 - $300
The REIFhaus collection was launched in 2012 by clothing designer Lindsey Reif. Lindsey is a self-taught designer, inspired by the Bauhaus approach to design.
The clothing designs are modern and liberated. By combining clean structural lines with playful details, REIFhaus is your statement piece that you’ll always want to wear.
REIFhaus is an independent fashion haus. Each piece is designed by Lindsey and sewn in the USA. By choosing to shop small independent labels, you are supporting slow fashion and will value your garment for many years to come.
‘Die zeit ist REIF’ (the time is ripe)
STOCKISTS: Voyager, The Rising States, Contiuum
PRICING (RETAIL): $130 - $350
Selva Negra represents drive, holistic energy, united empowerment, careful craftsmanship, and engineered comfort. Designers Kristen Gonzalez and Sam Romero unite their Annie Hall tomboy feeling and bold feminine identity to embody a collection that aims to set zero limits to what women can achieve. Influenced by their Latina heritage, they bring beauty and soul to every piece to combine a collective of honest and sustainable products made in Los Angeles, California.
STOCKISTS: Bird Brooklyn, Voyager, Tictail, Nonna, Backtalk, Uncommon Deux, Garmentory
PRICING (WHOLESALE): $50 - $200
Through our very personal creation process, Shosh helps to reform the way clothing is made by participating in the slow fashion movement. Most of our fabrics are up-cycled, reducing waste by using existing surplus luxury fabric; all our linens are sourced from responsible growers whose processes meet the standards of ecological sustainability. Finally, each garment is born from a small team of dedicated sewers who live and work in New York City.
STOCKISTS: Alchemy Works, Red Balloon, N’etc, Pachute, Baby & Co., and more.
PRICING (RETAIL): $298 - $828
Stil is a Los Angeles based womenswear line founded on the idea that fashion should transcend trend and season. The brand was established in 2014 by Elora Joshi and Nicole Carbone with the intention to re-explore classic design with a commitment to ethical manufacturing. All pieces are sourced, designed and manufactured in and around Los Angeles.
STOCKISTS: WM Goods, Pas Mal, Avenue Boutique, Idlewild Woman, Keleidos, Garmentory
PRICING (RETAIL): $100 - $600
The Stowe was created by Molly Spittal as an extension of her love for working with leather. Inspired by traditional craftsmanship and simple, clean silhouettes, our leather goods are made to compliment your daily. We design and produce all of our products in Montreal, Canada.
STOCKISTS: Assembly NY, Azalea, A. Cheng, The Drive NY, Ad Hoc, Ibiki, Rooney, Umeboshi, and more.
PRICING (RETAIL): $215 - $538
Terhi Pölkki shoe brand launched in fall 2011. Helsinki-based designer Terhi Pölkki’s style sums up the brand’s coveted aesthetic of minimalist luxury with a tough edge. The sustainable and high quality leather shoe range is made in Portugal and Finland. The shoe collection embrace Scandinavian minimalism, femininity and practicality. The different surface structures combine matte and shiny materials. The end result is collection of layered uppers with hand-stitched details.
Terhi Pölkki won the Accessory Designer of the Year award at ELLE Style Awards 2014 and was selected a new Vogue Talent in VOGUE ITALIA May 2017.
STOCKISTS: Antropologie US, Portland Trading Co., Horizons Vintage, Atelier Voodoo, Riviera, Human & Beings, Gen Shang, Vejas, Stockmann and Zio and more.
PRICING (RETAIL): $265 - $345
Vincetta is a movement dedicated to breaking down barriers of categorization and idealistic beauty. We are a growing, inclusive brand with a wardrobe that takes the effort out of getting ready. We focus on curating thoughtfully designed and multifunctional pieces that build a story with each capsule released. The collection transcends time with a intentionally minimalist approach to design with signature draped details. Our fit feels like it was made to work with and around your body, creating a sense of sensuality and confidence from the inside, out.
Goldyn, Vert & Vogue, Tictail, Seven Sisters, In Support Of Studio Den, Elements of Gray LA, Take Five
PRICING (WHOLESALE): $45 - $250
Waltz is a San Francisco-based womenswear line built on the belief that fashion should elevate the everyday experience without frills or excess. The collection is about understated eloquence with emphasis on quality materials and expert tailoring.
Inspired by the simplicity of menswear but crafted with a woman’s body in mind, every collection is intended to provide seasonless versatility and transition effortlessly into your existing wardrobe. Patterns are cut in the SF studio, and all garments are made domestically with a commitment to ethical craftsmanship.
The brand was established in 2014 by Danielle Colen. A native New Yorker with a background in landscape and architectural photography, Colen’s love of strong lines and precise shapes runs through each collection. Yet the ease and wearability of each piece speak to the home she has made for Waltz on The West Coast.
STOCKISTS: Anaise, Association Shop, Either, And, Anomie, Voyager , Garmentory
PRICING (RETAIL): $150 - $1500
Whying - the art of questioning - is a New York based womenswear brand that produces wearable conceptual clothing. Designer Farah Q Faizi presents a satirical view on conventions - using physical form to mock preconceived notions. Her motive is to portray the ‘wrongs’ as beautiful, by injecting them with innocence. Our garments are made by humans of New York, ensuring a smooth translation of idea to finish product. Whying follows the philosophy of conceptual art, where the interaction between the garment and the wearer unifies them, thus bringing the concept to life.
Our SS18 collection is called Unsized, which is a pun on the sizing system within the fashion industry and it's rigidity that typecasts women into a number or a letter. Formal shirting and suiting fabrics impart a sense of structure, juxtaposing with drapes, which is integral to our brands' DNA.
New to market!
Pricing (Retail): $275 to $400